Jordan Earle

Impero Browser App Icon

Title: Lead Product Designer
Year: 2020
Team:

Impero Browser

The Impero Browser was an in-house solution for monitoring and controlling school—or pupil-owned mobile devices (iOS/Android) in the classroom. This allowed for the same level of control/interaction as our desktop solution, which relied on browser extensions.

I was responsible for the application interface design and the branding and icon work for this project.

I went through multiple concepts and revisions for the main app icon:

An immediate personal favourite was the personified logo with the robotic eyes. This worked on two levels:

  1. It was cute and playful; since this application was primarily used by students, the app should be approachable and friendly.

  2. the eyes were "watching" for a school, which is essentially what the app did.

Despite this, after careful consideration, we eventually removed the "Robot" logo. There was a concern that it could alienate some customers.

We ended up with the 3D "life-preserver" icon. We also designed and internally for beta used a blueprint style icon: